Stay Warm & Dry
Outside Longer.
The world's only waterproof, windproof, washable faux fur blanket. Built for anyone who refuses to go inside early.
Use code TODAY20 at checkout · Free shipping $185+
The Last Blanket You'll Ever Need.
Waterproof · Windproof · Machine Washable · Reversible. Apply code TODAY20 at checkout for 20% off.
They Stayed. So Will You.
30,000+ customers who refused to go inside early.
"I used to be the one who called it a day when the wind picked up. Now I'm the last one off the boat."
"Sat on wet bleachers for 3 hours in the rain. Stayed completely dry. My friends couldn't believe it."
"I haven't left a game early since. I'm actually present for the moments that matter."
"Finally a blanket that's both gorgeous AND actually works. My whole family fights over it."
"The waterproof backing is a game changer. Worth every penny."
"Everyone who touches this blanket immediately asks where I got it. It feels like something you'd find at a five star resort."
It's Not You. It's Your Blanket.
Anyone who loves the outdoors knows this feeling. We built Pretty Rugged to fix it.
Soaked Through
Wet bleachers at 7am. Your blanket soaks through in minutes and you're sitting in it for hours.
Wind Cuts Through
The wind picks up on the water and suddenly your blanket is useless. Nothing blocks it.
Leaving Early
Getting in the car to warm up. Missing the moments that matter. Cutting the day short.
Nothing Works
You've tried everything. Fleece, wool, puffer blankets. None are waterproof AND warm.
Built Different. By Design.
100% Waterproof
RuggedTex backing repels water completely. Wet bleachers, rain, spills — nothing gets through.
Windproof
Blocks wind so you stay warm even when the temperature drops on the water or field.
Reversible
Luxury faux fur on one side. Waterproof performance on the other. Two looks, one blanket.
Machine Washable
Toss it in the wash. No dry cleaning, no fuss. Easy care for your real life.
Personalization
Add a name, boat name, or monogram. Makes it unmistakably yours — or the perfect gift.
Faux Fur
The highest quality faux fur — as soft and warm as the real thing. Animal-friendly.
Award-Winning
NY Now Best New Product. Featured by Oprah. Recognized by people who know quality.
Built to Last
Season after season, wash after wash. This isn't a blanket you replace. It's one you keep.
Wherever You Are, Stay Longer.
From the boat to the bleachers, the golf cart to the couch — Pretty Rugged goes everywhere you do.
Boating
Stay on deck longer than anyone else.
Golf
Warm through all 18 holes. Look stunning.
Sidelines
Wet bleachers, cold mornings — covered.
Tailgating
The one everyone wants to stand next to.
Equestrian
High-end style meets serious performance.
Golf Carts
Windproof backing keeps you warm every turn.
Home & Patio
Protects furniture. Softest faux fur ever.
Perfect Gift
Personalize it. The gift they'll use every day.
Camping
Stays dry, stays warm, no matter conditions.
Travel
Lightweight enough to pack, luxurious enough to love.
Born on the Water.
Built for Everyone Who Stays.
In 1898, Captain Joshua Slocum became the first person to sail around the world alone. His love of the water was passed down through generations — all the way to his great-great-granddaughter, Tracy Slocum.
It was on Lake George in the Adirondacks where Tracy felt what every outdoor person knows: cold, wet, and no blanket that actually worked. So in 2017, she created the world's first faux fur blanket with a waterproof, windproof backing — and Pretty Rugged was born.
Featured on Shark Tank. Named one of Oprah's Favorite Things. Loved by 30,000+ customers who refuse to go inside early. A Certified Woman-Owned Business built on heritage, innovation, and the belief that everyone deserves to stay for every moment.
— Tracy Slocum, FounderStop Cutting Your Day Short.
You Deserve to Stay.
Your exclusive 20% off code expires tonight at midnight.
Free shipping $185+ · Personalization available · Machine washable · 30,000+ happy customers